South Korean smartphone maker Samsung has shown tremendous growth in the second quarter of the year. South Korean smartphones have benefited from the anti-China sentiment of Indian users. According to a recent Counterpoint report, Samsung has once again become the second-largest smartphone brand in the Indian market.
In the second quarter of the year, there was a two-month nationwide lockout due to coronavirus in India. Due to which online and offline business of smartphone maker companies were affected. In the third phase of the lockdown, smartphone maker companies resumed their business after opening online delivery in the Green and Yellow zones. Subsequently, many companies launched their smartphones and started selling them.
According to a recent report by Counterpoint Research, Samsung equaled the Chinese smartphone brand Xiaomi’s 29 percent market share in the second quarter of 2020. In particular, the company’s M series and A series of smartphones have seen a boom in sales.
The company launched Samsung Care + during the era of the coronavirus epidemic. Which has helped restore the company’s call? Not only this, as compared to Chinese smartphone brands, the company has also repaired its supply chain, benefiting the company. Samsung was the first smartphone brand to manage 94 percent of its manufacturing capacity by the end of June.
Shilpi Jain, a research analyst at Counterpoint, said, “The contribution of Chinese smartphone brands has fallen from 81 percent to 72 percent. Problems in the supply chain of Chinese companies and the impact of the anti-China movement can be seen.
Sales of Vivo, OPPO, and Realme In the Coronavirus era, nationwide lockdown shipments of smartphones have dropped to zero in April. Due to this epidemic, 40 days of the last quarter have completely wasted, affecting overall figures as well.
Vivo ranks third after Xiaomi and Samsung with a 17 percent market share. During this time, the company has included some smartphones in its budget Y series. Due to which the company has been successful in a recovery in June.
The year-over-year figures have fallen by just 0.3 percent in June due to unexpected demand for smartphones, which is negligible. Realme has retained its fourth position with an 11 percent market share. At the same time, Oppo is in fifth place.